If you can stay with me till the end of this article, I assure you, you will get to benefit quite a lot from it how video marketing can boost your marketing strategy and generate leads for your business. With the speed of the digital age more recently, people prefer watching videos. Anywhere you see a video with a good caption, you are tempted to at least get a glimpse of what the video looks like, and boom!… you end up spending a few minutes or even hours watching without even realizing.
The idea of creating videos to market your business has been around for a while. What has changed is the importance of incorporating videos into your social strategy and what platforms you share them on. Video marketing is the use of videos to promote your restaurant and services, reach a wide audience, and boost engagement on your social media channels. It’s also a cost-effective way to reach customers and stay ahead of competitors.
Part of Google’s algorithm for search rankings considers the length of time visitors stay on your website, which is one reason online video is seeing explosive growth. Video advertising has boomed in popularity over the past year due to its affordability and proven effectiveness in growing a business.
This makes video advertising an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just some of the reasons your business should have video marketing.
Video has truly revolutionized the marketing industry and it has quickly become a slam regarding marketing tactics. Over the years, the amount of video being used in business has increased dramatically.
Unsure whether you’re ready to take the plunge into video? Here are some reasons you should make video part of your marketing strategy:
1. Enjoy More Conversations and Sales with Video
A popular video can bring in decent income just through monetization with ads alone, let alone the sales and conversions your business can achieve through incorporating video into your content marketing mix. According to a recent survey conducted, 85% of people are more likely to buy a product once they see an accompanying explainer video.
It’s been said that even the act of adding a video to your landing page itself can increase conversions by up to 80%.
Explainer videos help budding business owners keep a tally of how many visitors on their sites could become actual customers. Videos helo businesses keep track of what product or service potential customers are interested in by displaying the number of views on each video.
Videos that demonstrate a product, like a visual product review, will generally lead to far more sales than a page of text that describes the same product. The best method is to have a landing page that talks about the product, have a video on YouTube that demonstrates the product, and also embed that video into the product’s landing page.
2. Video and Social Sharing Go Hand in Hand
You’ve just got to scroll through your Facebook feed to realize how often people share videos. They are everywhere on social media, from professionally made corporate videos, music videos, right down to someone filming the latest news in their neighbourhood on their smartphone.
A video doesn’t necessarily have to be confined to just your site. Free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest in them. The bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on mobile.
Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than reading text blocks on a website. The more entertaining, informative, and engaging your video is, the better chance there is that it’ll be shared, and shared multiple times. It’s in this way that certain videos end up going viral, and that’s
exactly what you want to happen to one or more of your videos. Just one viral video could generate leads and income for many months to come and in big numbers.
3. More People Prefer to Watch Than Reading
Written content will always have its place, but one of the key reasons why video has exploded is more and more people are getting too lazy to read the text and would much rather watch a video to discover information.
Do people enjoy watching TV, but how many people like reading subtitles? With video, you can fully engage your audience with visuals and sound without them feeling like they have to sift through mountains of text to find what they’re looking for.
It’s simply an easier and far more relaxing way to consume content.
4. Video in Your Email Campaigns
Email marketing itself has a great ability to nurture and convert the audience. Pair good email marketing with a solid video campaign and you’ve got the tools to rapidly increase sales. Video content in emails converts three times higher than emails with only text and images, and it boosts open rates by almost 20% and click-through rates by 65%.
There are a few strategies you can use to incorporate videos in your emails. If you’re able to tackle a more technical process, you might want to try embedding videos directly into your email. This makes it more convenient for people to open the email and view your video, reducing barriers. However, it does run the risk of your emails being sent to spam by some email providers. To avoid this, you can create a thumbnail image of the video and link to the video on your website or a landing page instead.
It’s the same principle as we talked about before, where people are getting lazy to read and would prefer to watch a video to glean information. People are also getting lazy when it comes to reading long emails, so a short email that directs the reader to a video is proving to be a far more effective approach.
5. Google and YouTube love videos
If there’s anyone that loves video more than anything else, it’s Google! Google’s recent algorithm has transformed the search landscape, prioritizing rich, blended search results with unique content, and video is such. “Video is 50 times more likely to appear on the first page of search results than a traditional web page”, Said Forrester.
Since Google announced the acquisition of YouTube, it doesn’t seem a coincidence for videos to get a larger favour over other types of content. Embedding videos on your website will provide a longer shelf-life to drive leads for many years into the future. By creating your content on YouTube, you automatically become a part of the second largest search engine. Google will make sure to reward you if embedding content on the territory of its greatest purchase, YouTube.
Moreover, it was found that 88% of the videos in the top 10 of Google’s blended search are the ones from YouTube as well. The estimated yearly revenue of YouTube will account for around $15 billion this year. And, it’s $15billion reasons why Google loves videos even more. You see, you need video in your marketing strategy.
6. Increased Engagement on Social Platforms
So how do you keep your audience engaged? Drive fruitful interactions through compelling content. Video has become a huge part of today’s social conversation with the introduction of IGTV, live videos, and Facebook Watch. Engagement with our audience is right at our fingertips and the more we stay connected by engaging, the more people feel valued, interested, and invested, which ultimately leads to conversions.
As the market continues to grow and evolve, I encourage you to look at how video can play a larger role within your marketing strategy. Video used to be seen as more of a luxury, but it’s becoming a necessity to gain vital exposure and connect with your audience.
7. Better Retention with An Audience
Creating a user-friendly, easy-to-understand content experience makes your audience want to stick around for more. Regularly posting videos to your website and social media pages will reinforce a visitor’s desire to listen to what you have to say. According to research, 85% of consumers say they want to see more video content from brands, so people are asking for it. Investing in video creation can pay you back many times over in audience retention. The more you grow your audience, and the more they stay engaged, the better chances there are for conversions.
8. Video Helps Build Trust
The art of getting people to buy products and services is to build trust. Anyone successful with email marketing will always make this claim, and it works the same with video. When people only ever see the text on a page, they have no idea who they are dealing with, but video changes all that. If they can see your face and/or hear your voice, suddenly their trust levels are raised exponentially.
Video engages peoples’ emotions too, which is another key way to get people to trust you and buy from you.
If you’re selling products and services entirely online, many people are still reluctant to hand over their money for fear of being scammed in some way. The video goes a long way towards alleviating their fears and enticing them to take action.
Anytime you can make an emotional connection you are well on your way to building trust in your brand. Seeing a behind-the-scenes look at a company and spotlighting people in your organization makes your brand relatable and gives your company a voice. You become accessible, engaging, and ultimately a trustworthy, reputable source.
9. It’s Easier to Explain Things in A Video
It’s far easier to explain something in a video than it is to describe it in text format. You also have the advantage of visuals to demonstrate exactly what you are talking about.
Animated videos are a fantastic example of how video can be used to explain complex subjects so everyone can readily understand them.
We all live a fast-paced lifestyle, and while we may enjoy taking time to read, very often the most effective way to explain your message or demonstrate a product on the fly is through video. With people constantly on the go, consuming content through video is usually more convenient. If you want to show how a product works just imagine how much more receptive, you’d be as a consumer watching a how-to video instead of reading a set of instructions.
10. Appeals to Mobile Users
Think about where you spend most of your time online. Most likely it’s your phone. Most YouTube videos are now consumed through mobile devices like smartphones, so it makes sense that Google would favor viewing them on mobile devices. Streaming services like Netflix, Amazon, YouTube, Roku, and Sling TV are so widely used they make video the desired content type for consumption. The demand makes it possible for you to showcase your video to your targeted audience.
11. Use Video for Live Events.
When you’re attending events or doing live presentations, there are a few ways to incorporate video to make your presentation or displays more interactive. With the rise of virtual reality and augmented reality, hands-on video content is a great way to attract people’s attention. VR and AR provide your audience with more control and more active viewing. These types of presentations are a bit more technical but are a guaranteed way to stand out among a sea of static displays.
If you’re presenting at a live event, it’s always a smart idea to record your pitch or presentation and repurpose that content as sales content in the future. You can even take interesting sound bites and turn them into short, digestible content for social media or YouTube.
12. Advertise on Other Videos
Another way to capitalize on the burgeoning video market is to simply create an ad and run it on other people’s videos. Naturally, this isn’t a free method and will require an advertising budget, but it’s a quick and easy way to take advantage of the immense popularity of video.
All those monetized videos we watch every day on YouTube have ads playing at the start of the video, and even sometimes during the video. This is a key area where businesses can cash in with their advertising.
13. Extra Tips — Here are some additional steps to help you get started
Build a presence on YouTube: YouTube is a perfect place to start your video monetization journey. If you already have video content but aren’t on YouTube, drop everything and start uploading. The platform’s built-in audience of viewers likely already has people looking for the exact content you’re creating.
Creating content for YouTube is easier than you think. Hosting videos on YouTube you’ve already produced elsewhere is a great way to bring them back to the surface and turn your channel into a comprehensive resource for people in a specific niche.
When using YouTube, it’s key to optimize your posts to make sure you’re getting the most exposure. Research keywords that will make your videos more visible. Optimize your video thumbnail and description. Push your video to your most popular social channels. These practices will put your video in a great position to reach new potential buyers — and further establish your brand authority.
Once your YouTube channel has grown, you can even monetize it by running ads on your account or using affiliate links to make sales.
Host Facebook Live sessions: Using Facebook Live as a promotional tool is another proven way to get in front of your audience candidly and add a more humanized approach to your marketing strategy. Many companies are using Facebook Live as a way to promote new services or launches, share stories with their audience, and hold Q&A sessions to create more transparency and close the communication gap between themselves and their users.
Facebook’s algorithm has also been shifting to favor video and Live sessions, so the more often you host a Facebook Live, the more Facebook will prioritize showing your content to your audience. Using scarcity tactics can also help make quick sales, like allowing viewers to receive a discount if they purchase within a certain time frame.
Create custom videos for prospects: Using videos to reach out to individual clients or prospects creates a hyper-personal touch to help connect with new accounts or close deals with old ones.
These types of videos shouldn’t be generic promotional content aimed broadly at social media or your email list. It should be something you create specifically for one person or organization, targeting their unique pain points and offering custom solutions.
Producing a short series of personalized videos for a potential client that addresses their needs specifically will allow your organization to show that you understand them and know how to help. These videos don’t have to be large, costly productions.
Just creating a simple video message or presentation of your case is enough to make an impact.
Hope you find these Video Marketing tips helpful. Kindly share this video and leave a clap if this gave you an ‘ahhha’ moment.